Restaurant Development + Design: COO, Mike Conway gives tips for success in second-generation spaces

Mike Conway COO

Mike Conway COO

Ledo Pizza is converting restaurants into their own brand faster than ever.

“We’ve always done it, but with COVID, the availability of sites is much stronger and there’s a lot more potential,” says Mike Conway, COO. Before COVID, he says, around 30% of the Annapolis, Md.-based brand’s restaurants were second-gen locations; now it’s closer to 65%. The brand has 106 locations on the East Coast and plans to open 12 to 15 more this year.

Converting a restaurant rather than building it from the ground up typically saves time and money, Conway says, with the goal being to save on both.

Check out the four best practices Restaurant Development + Design

Pizza Marketplace: President, Jamie Beall gives thoughts from 2020

At Annapolis, Maryland-based, Ledo Pizza President Jamie Beall also was tested by the rapid rate of change as the pandemic has ebbed and flowed since last March. In fact, that constant transition changed his very definition of a typical day in the pizza business.

“The hardest lesson to learn this past year was that in the face of quickly changing market conditions, I needed to let go of some of my traditional views of “normal” that I have held for the past 30 years,” he told us.

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Ledo Pizza to Renovate College Park Maryland Location

COLLEGE PARK, Md. (Nov. 25, 2020) – Ledo restaurant, located at 4509 Knox Road in College Park, has been purchased and will reopen in Spring 2021 and continue to serve legendary Ledo Pizza.

In 1955, Robert L. Beall and Tommy Marcos Sr. opened the original Ledo Restaurant in Adelphi, Maryland. Ledo restaurant, and the famous pizza it sells, gave rise to the franchise system of the same name that now operates over 100 Ledo Pizza restaurants throughout the eastern United States.

Now, Chesapeake Hospitality, a Greenbelt-based hospitality company and multi-unit franchisee for Ledo Pizza, is taking over the landmark College Park location. Chesapeake plans to completely renovate the restaurant utilizing Ledo’s fresh and innovative design. The new location will use Ledo Pizza’s menu, showcasing the same signature rectangular pizza, jumbo wings, pastas, and College Park favorites from the old menu, with a reopening date in late spring of 2021.

“My family greatly appreciates everything that the Marcos family has done serving Ledo customers over the past 65 years,” said Ledo Pizza President Jamie Beall. “This will be Chesapeake Hospitality’s eighth franchise location to operate and the founders of the company have strong local roots. They know how special Ledo is to the University of Maryland community and surrounding areas. We’re the Official Pizza of the Maryland Terrapins, so we are extremely happy to bring this restaurant into our 106-location family and to continue serving Ledo Pizza in College Park!”

Ledo Pizza LogoLedo Pizza first opened 65 years ago and continues to be a leader in offering the freshest and highest quality pizza, pasta, and calzones for both lunch and dinner. At Ledo Pizza, every pizza is rolled to order with fresh handmade dough topped with high-quality ingredients, like its famous thick-cut pepperoni. The menu also features freshly baked subs, lasagna, spaghetti, wings, soup, salad, and breadsticks. To learn more about Ledo Pizza, visit ledopizza.com.

About Ledo Pizza Founded in 1955 in the suburbs of Maryland and now headquartered in Annapolis, Maryland, Ledo Pizza is a regional pizza franchise that is dedicated to offering a fresh, affordable menu served in a family-friendly atmosphere. Frequently awarded “Best Pizza” recognition in communities across the U.S., Ledo Pizza currently has more than 100 locally owned locations in seven states with multiple new restaurants in the pipeline. Ledo Pizza believes strongly in community involvement and the brand is a proud partner of the Baltimore Ravens. Ledo Pizza is also the Official Pizza of the Maryland Terrapins. For more information, visit ledopizza.com and follow the brand on Facebook, Instagram, and Twitter.

About Chesapeake Hospitality Greenbelt, MD-based Chesapeake Hospitality was founded in 1957 in College Park, MD, it has built a proven reputation of consistently delivering exceptional client experiences and unmatched bottom-line results, no matter the circumstances. The company is recognized in hotel and restaurant management for outperforming industry standards, placing people first and maintaining a clear vision on sustainability and the future. Learn more at www.chesapeakehospitality.com.

NEW Oktoberfest Inspired Menu!

Annapolis, MD  The season’s crisp air and falling leaves are here, and Ledo Pizza is giving guests delicious new comfort foods to warm up with.

For a limited time, guests at the popular pizza brand can embrace the arrival of fall with these indulgent items:

  • Oktoberfest Bavarian Soft Pretzel – An authentic Bavarian twisted soft pretzel with kosher salt, served with honey mustard and Ledo sauce for dipping.
  • Veggie Sub – A bed of spinach, sautéed green peppers, red onions, mushrooms and melted smoked provolone cheese, topped with Romano cheese and herb dressing.
  • Jerk Chicken Sub – Grilled jerk-seasoned chicken breast, sautéed green peppers, red onions, pineapple and American cheese.
  • Grilled Chicken Sub – Grilled chicken breast, lettuce, tomato and mayonnaise.
  • Italian Chicken Sub – Grilled chicken breast, red onion, green peppers, Provolone cheese and Ledo sauce.
  • Hot Italian Cold Cut – Sliced Italian deli meats and smoked Provolone cheese with lettuce and tomato, served with Italian Vinaigrette.
  • Jerk Cheesesteak – Jerk sauce, red onion, green pepper and American cheese.
  • Jerk Chicken Salad – Grilled chicken breast, pineapple, green peppers and red onions, drizzled with Jerk sauce. Honey mustard dressing is served on the side.
  • Baked Potato Soup – A hearty combination of potatoes, chives, bacon and cheese in a light cream sauce.
  • Jerk Chicken Pizza – Jerk sauce, provolone cheese, green pepper, pineapple, red onion and grilled chicken.
  • Grilled Chicken Parmesan – Grilled chicken breasts topped with Ledo sauce and melted provolone cheese, served with spaghetti.

“We are very excited to provide savory new offerings for our guests to enjoy throughout fall,” said Ledo Pizza CEO Jamie Beall. “Everyone knows pizza is the ultimate comfort food, but we wanted to expand our options by further innovating our menu with items that both fit our brand and are perfect for fall.”

As always, the safety and well-being of its guests and team members are paramount at Ledo Pizza. In addition to adhering to all federal, state and local guidelines, Ledo Pizza has implemented enhanced sanitization measures to ensure that recommended standards are exceeded.

Ledo Pizza first opened 65 years ago and continues to be a leader in offering the freshest and highest quality pizza, pasta and calzones for both lunch and dinner. At Ledo Pizza, every pizza is rolled to order with fresh handmade dough topped with high-quality ingredients, like its famous thick pepperoni that is cut onsite daily. The menu also features freshly baked subs, lasagna, spaghetti, wings, soup, salad and breadsticks. To learn more about Ledo Pizza, visit ledopizza.com.

About Ledo Pizza

Founded in 1955 in the suburbs of Maryland and now headquartered in Annapolis, Maryland, Ledo Pizza is a regional pizza franchise that is dedicated to offering a fresh, affordable menu served in a family-friendly atmosphere. Frequently awarded “Best Pizza” recognition in communities across the U.S., Ledo Pizza currently has more than 100 locally owned locations in seven states with multiple new restaurants in the pipeline. Ledo Pizza believes strongly in community involvement and the brand is a proud partner of the Baltimore Ravens. Ledo Pizza is also the Official Pizza of the Maryland Terrapins. For more information, visit ledopizza.com and follow the brand on FacebookInstagram and Twitter.

Ledo Pizza Launches ‘Pizzas for the Frontline’ to Feed Medical Professionals and First Responders

ANNAPOLIS, Md. (April 8, 2020) – In response to these unprecedented times, Ledo Pizza has launched its “Pizzas for the Frontline” initiative to donate meals to medical and first responder facilities.

Now through May 31, anyone interested in making a donation to local heroes on the frontlines can do so through pizzasforthefrontline.com. 100% of all donations to Pizzas for the Frontline will go directly towards sending Pizza Parties – pizzas, calzones, and salads – to medical and first responder facilities.

Ledo Pizza will donate Pizza Parties to new facilities each week. To nominate a local medical or first responder facility, visit pizzasforthefrontline.com.

“We want to do what we can to support the brave men and women that are working on the frontlines during this pandemic,” said Ledo Pizza President Jamie Beall. “With help from Ledo Pizza fans and partners like Ironmark and Advanced Radiology, we have the ability to say, ‘thank you’ by giving back to these heroes.”

In an abundance of caution, Ledo Pizza is currently offering contactless carryout. To place an online order, visit order.ledopizza.com.

About Ledo Pizza

Founded in 1955 in the suburbs of Maryland and now headquartered in Annapolis, Maryland, Ledo Pizza is a regional pizza franchise that is dedicated to offering a fresh, affordable menu served in a family-friendly atmosphere. Frequently awarded “Best Pizza” recognition in communities across the U.S., Ledo Pizza currently has more than 100 locally owned locations in 7 states with multiple new restaurants in the pipeline. Ledo Pizza believes strongly in community involvement and the brand is a proud partner of the Virginia Cavaliers and the Baltimore Ravens. Ledo Pizza is also the Official Pizza of the Maryland Terrapins. For more information, visit ledopizza.com and follow the brand on Facebook, Instagram, and Twitter.

Two Iconic Maryland Brands – Ledo Pizza & OLD BAY® – Team Up to Offer New Menu Items

ANNAPOLIS, Md. (Feb. 18, 2020) – Ledo Pizza, the popular Maryland-based pizza brand, today announced that it will introduce several new recipes to its menu that incorporate the new limited edition OLD BAY Hot Sauce. Continuing its commitment to menu innovation, Ledo Pizza’s culinary team has crafted four new menu items that showcase the zesty kick of heat that has
quickly won over the hearts (and mouths) of OLD BAY fans.

Beginning Tuesday, Feb. 25, 2020 guests will have the opportunity to savor these craveable new offerings:

OLD BAY Hot Sauce Jumbo Wings – Ledo Pizza’s award-winning Jumbo Wings
smothered in OLD BAY Hot Sauce. Served with celery and your choice of Blue Cheese or Ranch Dipping sauces. Available in quantities of 6, 12, 18, 25 or 50.
Price: (6) $8.99 (12) $15.99 (18) $22.99 (25) $28.99 (50) $54.99

The Marylander Salad – Boneless Wings tossed in OLD BAY Hot Sauce served atopcrisp greens, grape tomatoes, smoked Provolone, pre-cooked bacon, and red onions. Price: $9.99

OLD BAY Hot Chicken Pizza – Ledo Pizza’s signature sauce combined with OLD
BAY Hot Sauce topped with Smoked Provolone cheese and grilled chicken.
Price: (8-inch) $9.49, (14-inch) $13.49, (18-inch) $20.49

The Chesapeake Sub – Crispy chicken smothered with OLD BAY Hot Sauce served on a toasted sub roll with OLD BAY hot mayo and sliced pickles.       Price: $8.74

“We are proud of our Maryland roots, just like our friends at OLD BAY,” said Ledo Pizza President Jamie Beall. “OLD BAY is the seasoning of Maryland and we couldn’t be more thrilled to have access to its limited-edition OLD BAY Hot Sauce. It’s not every day that you see two iconic brands team up to create one-of-a-kind menu offerings. Combine the delicious, fresh taste of Ledo Pizza’s dishes with OLD BAY’s distinctive Chesapeake flavor and the result is nothing short of perfection.” These innovative new menu items will only be available for a limited time, so be sure to visit your favorite Ledo Pizza restaurant before it’s too late. To find the location nearest you, visit ledopizza.com. Ledo Pizza is known for its fresh, rectangular pizza and family-friendly service.

Every pizza is rolled to order with fresh handmade dough topped with high-quality ingredients, like its famous thick pepperoni that is cut onsite daily. The menu also features freshly baked subs, lasagna, spaghetti, wings, soup, salad, and breadsticks.

About Ledo Pizza: Founded in 1955 in the suburbs of Maryland and now headquartered in Annapolis, Maryland, Ledo Pizza is a regional pizza franchise that is dedicated to offering a fresh, affordable menu
served in a family-friendly atmosphere. Frequently awarded “Best Pizza” recognition in communities across the U.S., Ledo Pizza currently has more than 100 locally owned locations in 7 states with multiple new restaurants in the pipeline. Ledo Pizza believes strongly in community involvement and the brand is a proud partner of the Virginia Cavaliers and the Baltimore Ravens.
Ledo Pizza is also the Official Pizza of the Maryland Terrapins. For more information, visit ledopizza.com and follow the brand on Facebook, Instagram, and Twitter.

Check Out what some Publications had to say!

LEDO PIZZA RANKED A TOP FRANCHISE IN ENTREPRENEUR’S HIGHLY COMPETITIVE 40TH ANNUAL FRANCHISE 500®

Annapolis, Maryland – Ledo Pizza, a regional pizza franchise, recently ranked #337 in the Entrepreneur magazine’s Franchise 500®. Ledo Pizza’s innovative approach to its unique square pizza, marketing, and restaurant design lead to this highly sought-after award. Ledo Pizza is honored to receive an award that recognizes its growth, accomplishments, and success.

 

“The Ledo Pizza Family is continuing to grow and we are proud of this accomplishment.  Back in 1955, my grandfather started Ledo Pizza with a simple vision to offer families a great value in a family-friendly atmosphere” says James Beall, President of Ledo Pizza.   “Along with our franchise partners, we are continually improving our processes and expanding the markets that we serve.”

 

Ledo Pizza is proud of the growth and accomplishments but has continued to stay true to the company’s initial values. Fresh, affordable, and a family-friendly pizza restaurant. Each pizza at Ledo Pizza is made fresh to order. Ledo Pizza believes strongly in community involvement, with stores having fundraiser nights for schools, sports teams, local hospitals, and local organizations.

 

About Entrepreneur Magazine’s Franchise 500®:

The key factors that go into the evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores

Over its 40 years in existence, the Franchise 500® has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. Ledo’s position on the ranking is a testament to its strength as a franchise opportunity.

Results can also be seen in the January/February 2019 issue of Entrepreneur, available on newsstands January 15th.

 

About Ledo Pizza:

Started in 1955 in the Suburbs of Maryland and now headquartered in Annapolis, Maryland, LEDO Pizza® is thriving and continues to be a leader in the freshly made pizza industry with 106 locally owned locations. LEDO Pizza® has a prominent presence in the Mid-Atlantic region and is expanding to other markets nationally. Additional information is available on its website, ledopizza.com

Ledo Pizza Welcomes Maryland Athletics to the LEDO Family!

Annapolis MD – Ledo Pizza is happy to announce that it is the Proud Partner of Maryland Athletics. Maryland’s favorite pizza has finally joined forces with Maryland’s favorite collegiate athletic teams. With its original opening in 1955, Ledo Pizza played a great part in the local University of Maryland community and has since then expanded its impact to encompass areas throughout the East Coast. “As a graduate of the University of Maryland, I take special pride in this announcement today. We hope that our efforts will help in the Rebuilding and Healing process for our Maryland Community” says Will Robinson, Vice President for Ledo Pizza.  Ledo Pizza will be the overall Pizza sponsor for all athletics at the University.
Started in 1955 in the Suburbs of Maryland now headquartered in Annapolis, Md., LEDO Pizza® is thriving and continues to be a leader in the freshly made pizza industry with 106 locally owned locations. LEDO Pizza® has a prominent presence in the Mid-Atlantic region and is expanding to other markets nationally. Additional information is available on our website, ledopizza.com

Pink Ledo Pizza Boxes Return!

pinkbox leonardtownOur 18″ Pink Pizza Boxes are BACK! During the month of October, Ledo Pizza will be using 18 Inch Pink Pizza Boxes to raises awareness to various cancer charities throughout our area. During the month, Ledo Pizza will also be donating $10,000 to Cancer Charities! If you are interested in making your own donation, please visit the following cancer charities and make a donation:

American Cancer Society

Breast Cancer Fund

John & Amy Mewhiney Cancer Foundation

Breast Cancer Research Foundation

Cancer Care

Cancer Research Institute

Leukemia & Lymphoma Society

Prostate Cancer Foundation

***Ledo Pizza is not associated with any of the organizations above.