Restaurant Development + Design: COO, Mike Conway gives tips for success in second-generation spaces

Mike Conway COO

Mike Conway COO

Ledo Pizza is converting restaurants into their own brand faster than ever.

“We’ve always done it, but with COVID, the availability of sites is much stronger and there’s a lot more potential,” says Mike Conway, COO. Before COVID, he says, around 30% of the Annapolis, Md.-based brand’s restaurants were second-gen locations; now it’s closer to 65%. The brand has 106 locations on the East Coast and plans to open 12 to 15 more this year.

Converting a restaurant rather than building it from the ground up typically saves time and money, Conway says, with the goal being to save on both.

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